About Us
MODERN PROTECTION FOR A MODERN WORLD.
At The Ratio, we believe in you. At the core of our training programs lies the belief that with the right guidance and expertise, you can sharpen your safety and protection knowledge to evolve with the world.
It’s no secret that the times are changing by the second, and it can be overwhelming to feel ready for anything in light of any crisis.
With increased crime and chaos, political tension, a constantly evolving digital landscape and infrastructure fragility, it may be time to consider a different approach.
At The Ratio, we’re here to help you do just that. Our founders set out with a simple mission: to meet you where you’re at in regards to safety knowledge, and then get you where you need to be.
Ratio is the root of rational: we break down nuanced protection principles into digestible modules that are customizable based on your skill level and interests. You’ll learn that safety training doesn’t have to be intimidating — and can even be fun.
Welcome to The Ratio. Modern Protection for a Modern World.
Our Teaching Philosophy
Rather than the traditional one-to-many approach, our cadre of experts across a wide variety of subjects meets you exactly where you are, devising a unique program tailored specifically toward getting you trained up quickly and prepared for anything
Our Team
Erik Huberman
Founder & CEO, Hawke Media
- MD, Nest Equity Partners
- Partner, Arrowroot Capital
- VP, Ellie.com
CEO & Founder Erik Huberman launched Hawke Media in 2014, the fastest growing marketing consultancy agency in the US. Prior to its launch, Erik successfully founded, grew and sold two e-commerce companies.
As a serial entrepreneur and marketing expert, Erik has been recognized by his industry, including Forbes Magazine’s 30 Under 30, CSQ’s 40 Under 40 and Inc. Magazine’s Top 25 Marketing Influencers.
JOEL SMERNOFF
CEO, The Ratio
- COO, Citia
- President, Paltalk
- Sr Dir, AOL
Joel has been running digital businesses for 20+ years and has deep knowledge of product, operations, finance and teambuilding.
He is also passionate about sharing his extensive knowledge of preparedness and protection.
CHRIS DUNN
Founder & CEO, Covered 6
- Detective, LAPD
- MP, US Army
Being the founder of a premier tactical training and protection academy, Chris has deep knowledge of the security space, both physical and cyber.
Chris is also a talented creative director and oversees all of the company’s photo/video shoots and marketing campaigns.
BRYCE EDDY
EVP, Assured Partners
- Partner, Tolman & Wiker
- SVP, POMS
- SVP, Sander Kessier
Bryce serves on the Executive Team of Covered 6, where they have pioneered Private / Public security partnerships with Law Enforcement Agencies and train veterans for work in the world of Safety & Security.
He has spent more than
25 years in the Risk Management, Insurance and Security Industries. Bryce has spent a lifetime in martial arts and holds a black belt under the legendary Jean Jacques Machado.
Ready to Begin?
Sharpen your knowledge, and rise to the occasion, to protect yourself, your family and your community.